7 Marketing Tools to Invest in
All businesses need to invest in marketing to gain a competitive edge. If you’re a business, odds are you have competition and know it. If you want to get a leg up on the competition, you need a good marketing strategy and digital marketing tools that can save you time and money. Marketing tools and technology can help you learn about your customers, save time, and build marketing campaigns, allowing individuals on your marketing team to build the best strategies. Here are marketing tools every company should invest in.
Project Management Tools
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Keeping track of your projects is key to effectively using your budget. If you’re unable to track employees and deadlines, you won’t be able to get much done, and your team will quickly become frustrated by the lack of process. With project management software, you can track all of your deadlines and projects in one place. Project management software can improve employee wellbeing and productivity because it helps your employees understand what they should be working on and quickly update their work so they can move on to the next project.
Additionally, marketing teams can use project management software to create project timelines, so if the owner of the company or head of the marketing department isn’t directly involved in projects, they can still understand how long things will take and what to expect.
Email Marketing Software
If you’re not using email marketing, you’re missing out on the opportunity to convert customers and turn one-time customers into loyal brand advocates. Implementing an email marketing strategy immediately will help you start to gather information on your customers and contact them to help make more sales. Whether you’re an eCommerce, brick-and-mortar store, or B2B business, email marketing has been proven effective at increasing sales and leads.
With so many email marketing software providers out there, it may be hard to choose which one is right for your business. Luckily, many of them offer similar features, allowing you to create beautiful email templates and schedule emails to save time. Additionally, many of these email marketing software providers offer free trials or free versions of their software, so businesses of all sizes can get started immediately. For example, if you have less than 2,000 subscribers with MailChimp, you can start creating and sending beautiful emails for free and move to a paid plan when your subscriber list grows.
Chatting with a business online is a better way for most customers to interact with them because it offers immediate answers. On the other hand, with emailing and phone calls, customers expect to wait for a reply. When customers chat with your business online, they can get the answers they need to make a decision quickly, improving the chances of making a sale.
With chat tools, you can have all of your customer communications in one place, allowing customer service agents or marketers to respond to customers immediately. You can also set up automation and collect customer info to be sent to other marketing programs.
Social Media Automation
Social media should be a part of every digital marketing strategy, regardless of location, size, or industry. Social media automation tools allow you to create and schedule social media posts in advance to save you time. Depending on the tools you use, you can also identify influencers, reply to comments, messages, and dimensions through a dashboard, and use canned responses to communicate information with potential customers.
Social media tools can take your social media strategy to the next level because they allow you to learn about your customers. For example, when you know what times your audience is most active, you can start posting and getting more attention for your business.
Every business website should have google analytics installed because it allows you to view your website data. Google Analytics is a free marketing tool that can help you understand how your website and specific pages are performing. It also offers tons of data on your website users, including locations and ages.
Unfortunately, Google Analytics can be difficult to understand if you’re not a marketer, so you can create a Google Data Studio dashboard instead, which allows you to build tables, charts, and graphs to help you understand your website data. With Google Data Studio, you don’t have to worry about manual data entry; the information will come directly from your Google Analytics account. You can turn raw data into actionable insights with the right graphs.
Reading data from Google Analytics can be confusing for people who aren’t marketers. However, heat mapping allows you to see the traffic performance of different website pages to determine what’s working and what isn’t. For example, a heatmap might tell you that most customers don’t make it to the middle of the page, helping you rethink button placements so more people will have the opportunity to click your call-to-action (CTA).
Heat mapping allows you to see exactly what customers are doing on your website without relying on raw data, making it easier to make decisions impacting its performance.
Depending on your email marketing software, you may already be unable to generate forms. However, if your email software doesn’t come with the ability to generate unique forms based on your needs, you can invest in a form generator like Typeform. With form generators, you can create attractive, minimalist forms that make it easy to collect customer information. In addition, form generators can integrate with your email software and website to provide a seamless experience for customers and marketers.
In addition to forms, if you regularly send out invoices when onboarding customers, you may benefit from an easy invoicing software. Whether you’re a freelancer or company, you want to make sure invoices are sent accurately, consistently, and fulfilled without issues. Generating your invoice alongside your forms makes the process much simpler and easier both for your business and customers.
If you’re managing your marketing in-house, you’ll probably need many more tools than we’ve mentioned here. However, if you work with marketing agencies, you can rely on their tools to help you track and measure campaign performance. When talking to your marketing agency, ask them what tools they use and how they can help improve your marketing strategy. Even if you’re not managing your campaigns in-house, you’ll still need to manage your agencies to ensure you’re getting the best results.
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer where she shares knowledge about general business, marketing, lifestyle, wellness or financial tips. During her free time she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.
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