8 Keys to Writing Awesome On-Page SEO
It is no mystery that on-page SEO and content are closely related. Search engine algorithms change frequently, however, the only thing that remains constant is the content. Acquire professional SEO services Montreal to drive more sales and traffic. Here are 8 keys to how to write awesome on-page SEO content to help you improve content optimization and drive more organic traffic.
Find Out the Top 8 Keys to Writing Awesome On-Page SEO
Discover the 8 keys to writing engaging and impressive on-page SEO:
Write for Your Target Audience
There are many organisations that create content for all the wrong reasons and it is important to write content for your target audience. Ensure to write on-page content that appeals to your target audience or answers their queries. Not all content needs to talk about your services or products, however, it should be industry-related.
Create Headlines That are Clear and Captivating
It is important to make a big impression so do not undervalue the power of a compelling and effective headline. Create headlines that are captivating, clear and interesting and do not forget to use rich keywords. The heading should convey what is the body of the post to make your audience read the entire post. Ensure your meta description is appropriate and additionally elaborate on the topic of your post. Make your meta description count as the title and your meta description will show in the search results. Your content headings should be able to convey what the entire content is about. Make sure to keep the length between 20 to 70 characters only as it will lower the SEO force it has.
Use Rich Keywords
Use rich keywords in your headlines and throughout your content posts to drive more traffic and rank higher in the search results. It is recommended to not use too many keywords in your content as it will result in penalties for keyword stuffing and put off your readers. Utilise keywords thoughtfully and in the right density. Further using rich keywords throughout your on-page SEO content, acquire the benefit of blog tags by tagging long-tail and short-tail keywords for each post.
Structure your Content Posts
The contents of your blog post may be engaging and great, however, they can be in an incorrect and inefficient format. Splitting your content into smaller paragraphs with correctly placed keywords with engaging headlines makes the content post readable and engaging. To get a positive outcome and a higher ranking in search engine results, back-end organisation is important too. Using the correct tag hierarchy when tagging headlines is crucial to maintaining a well-structured post.
Make your content pop with captivating images! Your audience likes visuals so adding imagery in your content will push more ROI, traffic and sales. Adding an engaging image along with your content post can make a huge impression. In addition to advertising your content across various social media channels, add compelling images for more organic traffic and sales to your website. Do not forget to add images to your content to rank high and get more engagement from your target audience.
The URL of your new content is another important on-page SEO characteristic that gets glimpsed first. When you are selecting which URL to use, make sure to evaluate your target keywords. Do not forget to add your target and relevant keywords in your URL and split them with hyphens. Another thing to consider is to keep the URL short.
Use Google Authorship
Google Authorship is an easy and fast way to link content to a specific author, all you require is a Google+ account. As a result, your posts show up as rich snippets in the search engine results showcasing the author’s name and photo along with the posts. Google Authorship is a smart way for personal advertisement, but can also boost the click-through rate of your content. Opt for Google Authorship to increase the click-through rate and traffic to your content.
Boost Natural Link Building
Link building is an important ranking element for SEO. Linking to your own posts will ensure a link back to your official website if your post is chosen by another website. If you opt for other types of content such as videos, infographics and more, placing an embed code on your website aids to stimulate content sharing and also place a link back to the foremost source. Developing unique and engaging on-page SEO helps boost shareability and more traffic so aim for creating high-quality content.
On-page SEO content writing is an important factor in driving more sales and traffic. To ensure higher engagement and traffic, contact the best provider of local SEO Montreal. Follow the above-mentioned 8 important factors as it will help you improve your conversions and engagement with your audience.