How To Choose The Right Types Of Videos For Video Marketing
As the data on video marketing shows, video content is becoming more and more popular. Video marketing can get many benefits to your content strategy. Currently, it is an essential piece of many marketing and communication strategies of many companies that seek to attract the attention of their users and potential customers to create a perfect brand image.
The point is that many times we don’t know how to take advantage of all its advantages and create a good video to go further. How, then, can we ensure that our videos achieve our brand message with the same efficiency as written texts? One of the greatest things when doing video marketing is choosing the most appropriate type of video to achieve our goals.
Types of Videos
Here is a list of the different types of videos that exist and how to start creating videos to achieve good results in your strategy:
Demonstrations
A demo is an excellent tool to teach the viewer what a certain product or service is like and how it works. For example, we can explain how it works and its advantages. We can also perform an unboxing and show them from different points of view or ask a customer to record their opinion about it to build confidence in other users who are thinking of buying from your company.
Explainer Videos
videos are videos that tell easy-to-understand stories to solve common customer problems. They are very useful in dealing with the most important aspects of our business. But also to explain what our services are like or how to use our products.
Temporary videos
These are short videos that are published on Snapchat, Facebook, or Instagram and that disappear after 24 hours. In the same way as streaming videos, they allow us to show a more authentic and close face of our company. Perfect for advertising specific events or campaigns for a limited time. In this way, we force viewers to be aware of the news that we launch on different channels.
Corporate videos
Corporate videos show the vision of our company, our goals, or our products and services. Ideal for attracting our potential clients and helping create the feeling that we are true experts in our field.
Animated videos
Animated videos are an ideal format to facilitate the understanding of complex concepts that require graphics, images, or audio explanations to be perfectly understood by the viewer.
Live Streaming videos
They are very useful for viewers to have a different view of the company. The idea is to show them what they don’t normally see, that is, how day-to-day runs in our facilities and how we work to provide the service or manufacture the product that reaches their hands. Very interesting to conduct interviews, events, and presentations in real-time and encourage the audience to ask questions.
Tutorials
Tutorials are an ideal format to teach something new to our audience, which will help you achieve your goals and deal with your customers’ problems, if possible, with the help of your products or services.
Testimonials
One of the best ways to gain the trust of our potential customers and convince them to make the purchase decision is through the creation of videos with the opinions of those customers who have been happy with the video and guest posting service. Convince them to tell how your brand met their expectations. In this way, you will be encouraging your potential buyers to do the same.
Tips to plan a video marketing strategy?
Image quality
The video must meet minimum quality standards. Ideally, the definition should always be at least HD. Keep in mind that the quality of the video is one of the reasons why users stay to watch it.
Content quality
When you have chosen the type of video you want to make, it is time to prepare the script with an introduction that poses a problem that the user has, to then provide the solution through our service or product and, finally, a call to action to add value.
Appropriate length
Currently, the most appropriate length for this type of video is between 60 and 120 seconds. Users have so much visual information at their disposal that if the video is too long, they will end up leaving before it starts.
Video editing
Although it does not have to be a super movie production, it does have to have editing consistent with the quality content. It is important to pay attention to music and texts, always aligned with our brand and not overwhelming the user. The ideal is to carry out a simple but attractive edition.
