Exploring the Potential and way to set up navigation menu in Magento 2

The navigation menu is one of the most crucial parts of any online store. You will not find any store without a navigation menu. It is vital for a good user experience and ease to access the products belonging to varied categories. It is a common trend to hire Magento 2 developers for the navigation menu of the Magento store. Though it is a good thing, Magento offers you a simple way to manage and set up the navigation without even knowing coding skills.

If the navigation seems to be a pain point and you don’t feel comfortable without a Magento development company, we will help you. Today, we will discuss how you can set up Magento 2 navigation without the need to hire a Magento 2 developer for it. Before we jump to it, let’s understand why the Navigation menu is crucial for your online store.

What is a Navigation Menu, and why is it crucial for your store?

The navigation menu is a collection of links to categories and products on your website. It facilitates the users to find the right products without wasting much time browsing them in your store. You can consider it an organized way to browse online stores for a better user experience. 

If you visit any online store irrespective of the technology it is using, you will find horizontal or vertical navigation bars. These navigation bars are important because they provide the right directions to the users who wish to buy products from specific categories. A Magento development company can help you make best use of the Navigation menu for enhanced user experience.

The whole purpose of using this feature is to ensure that users find the right products before making up their minds to leave the store due to hazy directions. Below points will help you understand the significance of the navigation menu for Magento 2 stores:-

• It helps to increase the visit duration

As per recent studies, using the navigation menu on Magento 2 stores help the store owners to increase the overall visit duration of the users. The navigation menu engages the users while finding the right product categories to buy products they wish to purchase using your store. 

• Overcome the high bounce rate

Websites that don’t pay attention to using such features can suffer high bounce rates. If a user visits the store without a navigation menu, he will face difficulties finding the products or services he wishes to buy. He will leave your website, thus contributing to the high bounce rate on your store. 

• Reduces the time and steps to complete purchases

Easing the customer journey is one of the top priorities for any eCommerce business. Stores that don’t provide frictionless buying experiences may lose their customers. You should hire Magento 2 developer to ensure the best use of the Navigation menu to reduce the time and steps to complete the purchases on your store. 

• Boost relevance of store design

The navigation bar contributes to a good store design with the ability to engage the users. Always place the navigation menu appropriately otherwise it may fail to yield satisfactory results. 

• Ease the finding of specific products

These menus are vital because users use it to find the most suitable products for them. These navigation menus help them browse categories, subcategories, and products thus saving time while browsing for the right products.

How to set up the navigation menu in Magento 2 store?

Understanding the different levels of the navigation menu

The first thing that you need to understand before setting up the Navigation menu is the different levels of categories and subcategories on your online store. We will try to understand the four different menu levels by taking an example of a fashion store. Below are the four different levels to consider while creating the Navigation menu on Magento 2 store:-

• Level 1 – It represents the default category and its name will not display on the navigation menu.
• Level 2 – Level 2 will display the primary category. For example, these categories can be Men, Women, Boys, or Girls in fashion stores.
• Level 3 – The primary category will be divided into several subcategories under this level. For example, You can divide the Men category into Topwear, Bottom wear, Shoes, and Accessories.
• Level 4 – Level 4 divide the subcategories into broader selections. For example, the Topwear section under the Men category can be divided further into more subcategories like t-shirts, Polos, Shirts, Vest, and many more.

Step by step process to set up categories in Magento 2 Navigation Menu

Ensure that you can use the Magento 2 admin panel efficiently before you start adding a new category. If you face difficulties with it, you should hire a Magento developer or a Magento development company thus avoiding issues.

• Step 1 – First thing you need to do is visit your admin dashboard and click on the product section to visit the categories option. Here you will get the option to add new categories and manage the categories that already exist in your store.
• Step-2 – On the category page you can add a new subcategory and name it to proceed to the next step. Ensure to provide the relevant name to the category so that it can resonate with the products under it.
• Step 3 – You can save the subcategory and drag and drop it to the position where you want to display it. For example, if you want to display the subcategory in the 2nd position, you can drag it to second position.

Always ensure to include only relevant subcategories and avoid excessive use of categories as it can confuse the users. It is wise to set the limitation of categories in the top bar to avoid confusion for the users.

Conclusion

We hope this article will help you set the navigation menu with ease. If you face difficulties or want to add custom navigation to your Magento 2 store, you can hire Magento 2 developers from any reputed Magento development company. There are many third-party extensions too that can help you set up the navigation menu much more easily.