7 factors that affect directly eye shadow boxes’ production badly
Eye shadow boxes are all the rage these days. Their demand has increased tenfold over the last few years. Not only do customers love them, but brands are also leaning towards unique designs of such packaging for their products. There are many reasons behind their popularity. First of all, they come with a high-quality design, which exceeds the expectations of the customers. Moreover, along with the quality of the printed eye shadow boxes, their designs should also be appealing. They come with stunning prints over the exterior as well as the interior. This helps in luring customers closer to the package and then purchasing it.
Cosmetic companies have been inclining towards unique eye shadow boxes for quite some time. Every brand wants a package which is more unique and appealing than the previous. This has increased the competition as well as the demand for high-quality makeup boxes. Manufacturers are trying everything in their capacity to fulfil the demand. However, there are a couple of factors which are turning things backwards. They are giving bad results instead of creating an alluring product for the customers. They are directly affecting the production of such packaging. The 7 major ones are shared below.
Low-Quality Material of the Eye Shadow Boxes
The first major factor is the quality of the packaging material. Cosmetics come under the umbrella of fragile items. They need strong and durable packaging to remain safe and intact. Therefore, when the box does not provide protection, the eye shadows get damaged. Many manufacturers are making this mistake. They are not focusing on the quality of the package. They are using low-quality construction material in their packages. This results in the downgrade of the strength of the eye shadow boxes. Therefore, the containers are no longer able to provide safety and protection to the products. This results in damaged eye shadows and angry customers.
Poor Color Scheme
Colours are a very leading and major factor in the design of the packaging. Especially when it comes to cosmetic boxes, the colours of the containers play a huge role. They either make the carton highly appealing or alluring. So, when the customers see it, they get fascinated and attracted instantly. On the other hand, if the colour scheme of the package is poor, the opposite will happen. It will repel the customers away from your products. They will not feel any attraction towards it. Moreover, they will assume that if the colour quality of the package is awful, then the product will also not be up to the mark. This has a bad effect on the reputation of the brand.
Writing is a very leading factor when it comes to cosmetics. It does multiple important jobs. This is why, if it does not get proper attention, it can affect the production of eye shadow box packaging. Firstly, it catches the eye of the customers from a distance. When the writing is bold and creative, the clients feel attracted to the product. It also provides the customer with information about the product. Many manufacturers neglect this factor. This results in blotched writing over the package. When this is the case, the customers are unable to get the information they need. So, they lose their trust in the product as well as the brand.
The size of the cardboard packaging is another major factor which can affect the production of eye shadows. Customers do not want to see a mini product in a large package. Similarly, they also do not find it appealing when a large product is stashed inside a small carton. Unfortunately, manufacturers do not pay close attention to it at times. They do not consider the sizing of the package. This often results in the production of containers of inappropriate sizes. This can greatly affect the sales and even the image of the brand.
With the rise of Instagram influencers, unboxing has become quite a trend. Customers look forward to creative and unique techniques of opening the packages. They want to wow their audience. So, when they receive a box that has a very complicated unboxing design, it never delights the customers. Instead of getting excited, they feel frustrated. Such packaging can be a headache. The manufacturers of eye shadow cartons need to ensure that the opening technique should be simple and attractive.
No Room for Customization
When it comes to eye shadows, custom boxes are a need. Every brand wants to be able to alter the design, size and shape of their packages according to their products. So, when they are unable to do that, it builds annoyance and frustration. Not offering customization to the customers is another leading factor which directly affects the production of such packages. The needs and the requirements of the clients are not met. Therefore, it only gives them disappointment. So, it seems like a small factor, but it can cause bad results.
Less Space for Shades in Eye Shadow Boxes
Every makeup junkie knows that eye shadows come in the form of multiple stacked in one box. Customers place different colours of the same family close to each other. Therefore, they need space in the package for multiple eye shadows. This fails to happen when the manufacturers design a container with less space. The customers are unable to place different options of eye shadows altogether. This not only affects their designs and brand style but also affects the reputation of the manufacturing company. The clients face disappointment and then start looking for another team of manufacturers.
Eye shadows are among the most important items in the cosmetic industry. Businesses are looking for ways to make their product unique, and packaging plays a major role in that. Therefore, when there is anything wrong with the eye shadow boxes, it affects the entire design of the product. The factors listed above are some of the most common mistakes that manufacturers make. However, by careful consideration, you can avoid them.