The Importance Of Broadcasting A Sporting Event And Its Features
It is no coincidence that all over the world the interests of television companies are taken into account when deciding on the geography of placement of professional teams, determining their number in sports leagues, drawing up a calendar of games, etc. Moreover, not only the clubs, but also the league itself usually lives from the sale of broadcasting rights.
Korea, of course, is an exception:
For example, the most popular game in the country, football, is actually the championship of Moscow and the Moscow region, and when it ends and the winner is determined, it becomes clear that this is also the championship named after the city of Moscow.
In Korea, 스포츠중계 still have a low rating, and the main source of income for television today is series. Perhaps now, with the choice of Sochi as the host of the 2014 Olympics, the situation will change, but much will depend on whether this becomes a trend or a fleeting fashion. In other words, perhaps now we will be “fed” with sports even before the long-awaited winter in a subtropical paradise, because we live in such a country…
Just broadcasting a sporting event isn’t everything.
Here is what sports producer NBC (USA) Andrey Stegantsov says about this in one of his interviews: “Let’s say on some American channel they plan to broadcast several competitions in a certain sport. Before making a purchase, channel analysts evaluate the estimated rating of the program, think what, where, how much to buy, communicate with the sports federation, clubs, and players. After the money is paid, there is work with advertisers and media. Then the analytical team works with the two sides and starts working in detail, like in a movie, on every frame, every detail – detailed marketing. Imagine the directors of the same “Lord of the Rings”: they filmed a bunch of material and then put everything together, trying to see, to feel the picture.
TV broadcasting technology is a very complex process
It is no coincidence that a whole analytical group decides on the future of the project. After all, the decision depends on many parameters. For example, you should consider the quality, standards of the transmitted image, the architectural features of the venue for a sporting event, the minimum number of cameras and, accordingly, operators. In addition, the rating, share and other indicators of media planning are taken into account, the status of the sporting event itself, its attractiveness as a sport, its performance, the presence of sports intrigue and star players are of great importance.
At the same time, it is traditionally believed that the cost of broadcasting a sporting event is not high, since, firstly, it does not require organization costs (there are already teams, there is an agreement on the match, everything will definitely take place at a certain time, etc. unlike from shooting movies, TV shows, concerts, etc.). Secondly, everything is filmed “in one sitting” – there are no many takes, an extended shooting schedule, etc., on the contrary – everything was filmed in 2-3 hours. At the same time, a good match, filmed with high quality, will gather a fairly large audience when it is re-showed. And if a sporting event is from the category of a special event (NBA All-Star Game) or is of a “historical” nature (the final match of the Champions League), then over time its price and value will grow, like the price of an excellent cognac or real estate located in the future zone. Olympics…