The Process Of Merchandising – How To Plan Merchandise?
FMCG stands for Fast Moving Consumer Goods. This is a term used to describe companies that manufacture and sell non-durable household goods, like packaged foods, beverages, toiletries and OTC drugs. The FMCG industry primarily caters to the burgeoning domestic demand for consumer packaged goods by providing Indians with the convenience of readily available products at their doorstep. It also helps that India has such a diverse population spread across hundreds of cities and towns – there is tremendous scope for companies looking to enter the FMCG business here.
There is tremendous scope for companies looking to enter the FMCG business. The Indian consumer market has seen many players entering this segment over time, with the likes of Hindustan Unilever and Procter & Gamble being some of them. Since the industry is still in its nascent stage, there’s ample opportunity for ambitious entrepreneurs who are willing to take risks and enter this space. In the fast-paced world, consumer packaged goods (FMCG) companies in India can be a lucrative business opportunity. The market for these products is growing rapidly and people are increasingly looking for a variety of consumer goods which can be easily purchased from the comfort of their home. That makes it easier for FMCG companies to cater to this demand and prosper.
A lot of people are getting into the field of distributor and consumer management FMCG products, which is why it is becoming increasingly competitive. The best way to enter this lucrative business is by forming a franchise contract with a registered FMCG company such as Tata Tea or Coca-Cola. This will not only provide you with good quality products, but also help streamline your distribution network and improve your marketing strategy.
Merchandising planning is a process that seeks to meet consumer demand. The activity involves making the right merchandise available to customers at the right time, place, price and quantity. One of the biggest costs retailers face is buying merchandise; therefore, merchandising planning is important to ensure that expenses do not mount up and a retailer is able to meet a customer’s needs. Merchandise planning process refers to selecting, managing, and displaying products in a manner that they bring maximum turnover on what a brand name has to offer. This is all done by meeting consumer needs and desires.
Merchandise Process refers to selecting display products in a manner that they bring maximum turnover on a brand name. This is all done by meeting consumer needs and desires. Merchandising planning refers to selecting, managing and displaying products in a manner that brings maximum turnover on a brand name. Merchandising is an important activity in any business, as it entails bringing the right merchandise to customers at the right time, place and price.
Merchandising is essential as it allows a retailer to display products in an organized manner. The activity of merchandising helps remove confusion and make things easier for customers. Merchandising is an important part of retailing that refers to purchasing and displaying products in a manner that they bring maximum turnover on a brand name, meet consumer demand by making the right products available to customers at the right time, place, price, quantity and quality.