The Ultimate Guide to Corporate Gifting in 2022
There are 1000s of options, and opinions available in the market that what should be gifted as corporate gifts. Hence it confuses a lot rather than providing solutions to the businesses that what should be bought.
This article is written with the intention of guiding you that what first should be the idea in your head before clicking ‘buy’ from any corporate gifting platform.FOR EMPLOYEES
Employees are already associated with the company. They are willingly working and consciously giving about half of the day to work. Hence, it makes necessary for the employer to keep them happy and satisfied them on a priority basis. Not only inside the office but also outside the office they work as brand ambassadors for the business. At no cost, you can lose their loyalty and trust.
For employees, colleagues, or working partners, it is more like you are living or working as a family. So occasion like birthdays, promotions, or transfers; festivals like Holi, Diwali, Christmas, etc. are the days where your act must be noticed by your employees. Chocolates, sweets, fruits, juices, biscuits, cookies, etc this stuff which gives a message to live happy and healthy are the most appreciable corporate gifting for employees.FOR PROSPECTS
They are those who are still on the list of becoming clients or consumers. They are might be reaching you again and again but have not given you sales. This could be because their conscience has not reached a point where they could trust you and spend money out of pocket for your brand.
So why do you need to wait for them to do something for you instead you as a company can take the first step and give gifts without asking anything in return? This will connect the emotions of potential customers with a business. The showcase of the intention of giving first can win the heart and interest of the ‘about to be customers’ on the spot. Pens, vouchers, lottery tickets, or many others can do wonders that you could not have ever thought of.FOR CLIENTS
These are your existing clients or consumers base. This means these are amongst those you are currently dealing with. Those who have once shown interest and trusted your product or services, you definitely have better chances to bring them again to the sales list. There is a strong probability that old clients can transact with you again sooner or later. This is because the product or service they have once purchased from you surely will get used or outdated within a year or so or a need of the same might arise soon.
So, you don’t want to visit your old clients to your competitors. Therefore, corporate gifting can play a magical role here to retain them for once and all. Giving as a gift cup, pen, or bag with the brand name engraved on it makes them feel special and reputed. The sense of receiving special attention forces them to stay with you for a longer duration. And this is the crucial time for you to win loyalty by keeping in touch with them and pitching useful features of your business’ services. Yes! Corporate gifting costs you in the beginning. But it comes with a lot of unprecedented and good surprises for brands. So, it does worth investing time and money. It is 100 percent reciprocal in nature that the brand will be remembered and will be recognizable to the prospect or existing clients. To achieve