What is Instagram Shop and how can brands use it? A primer on the platform
Instagram is the world’s largest social media network, with over 1.85 billion monthly active users as of September 2016. Last year, Instagram reported that it had over 10 billion “likes” and more than 25 million “followers”. For those who aren’t aware, Instagram is an online photo and video platform that allows users to share photos and videos in a virtual store called Instagram Shop.
The store features a variety of products from brands such as Nike, Adidas, and Under Armour as well as user-generated content such as food and beauty tutorials. Users can browse through the different categories or search by keyword. Once they find something they like, they can add it to their cart or leave feedback so other users can see what other shoppers think of the product before making their purchase.
Instagram Shop is an extension of this that allows users to search and browse products from their followers’ accounts directly in their feeds. The results are typically more authentic and there are fewer out-of-context GIFs, hashtags, or self-promotion. A company can also use Instagram Shop as a way to promote products and services directly from within its own feed.
If you’re not already using it, make sure you check out our primer on how to use InstaShop for your brand. As with all aspects of social media marketing and SEO, it’s far better to understand what your audience wants than assume.
Brands have nearly limitless access to consumers on Instagram because the majority of users are also avid users of the service. That said, many brands don’t understand how to leverage the platform effectively for their marketing efforts. With that in mind, here’s an overview of Instagram Shop.
What is Instagram Shop and why does it matter?
Instagram Shop is an online shopping platform that allows brands to sell products directly to Instagram users. The platform’s goal is to connect brands with “ordinary” people who are interested in the brands’ products. Users can search for products in the store, browse through different options, and add comments if they have any questions. When they make their purchase, the brand gets a commission from the sale. As well as any implicit trust that the user has in the brand.
How to use Instagram Shop
If you’re confused about how to use Instagram Shop, don’t worry! This guide is designed to help brands navigate the platform effectively so they can maximize their potential with the platform.
Where to buy on Instagram
If you’re interested in a brand but aren’t sure where to start. You can check out our list of the top 50 Instagram trends for 2018. We’ve done the research for you, and these are the most popular topics for Instagrammer-owned brands. We also recommend looking into the “Likes” section of the platform, which offers insights into the psychology of likes.
When to use Instagram Shop
The best time to use Instagram Shop is during your branded content creation process. You can create content that links to the product, shares the link to your account. Or just leaves feedback on the product itself. During the creative process, you can use Instagram to test out different images, texts, and designs in order to find the one that best represents your brand.
What can brands do with Instagram Shop?
As mentioned above, the main purpose of Instagram Shop is to connect brands with “ordinary” people who are interested in the brands’ products. Here are a few marketing uses for the platform we think brands will appreciate. Search for Products Google Shopping is a great resource for shopping for products But it doesn’t include countries where Google is not China’s national standard. That’s why you need to search for products in your own country. That said, Google Shopping has become increasingly unreliable as of late. Users are reporting issues with the platform. Including slow response times, wrong products are shown, and suggestions that users should “check their email”. You can also get in touch with a top Instagram marketing company to know all about Instagram shop
In this guide to using Instagram Shop, we’ve covered what the platform is, how it works, and how brands can use it to their advantage. Now it’s over to you to learn how to use Instagram Shop the right way. From creating useful content to optimizing your account for maximum impact. This guide is all about tips and tricks for growing your business on Instagram. Ready to start marketing on Instagram? The best part is that you only need to sign up for an account and start using these tips and tricks!